special deal image

Urgency sells and what you think has a time limit most likely doesn’t. Retailers in all industries use this tactic to get you to buy immediately. To be honest it works!! If you see a time limit on a website, you are more inclined to buy because you think there is a limited time to buy before a deal is gone. How can you use this to your advantage? Let’s take a look.

 

Urgency sells

Urgency makes the world go round. Nobody wants to lose out on a deal they think won’t come around. Most of us have visited a website with an expiring deal, timer, limited supplies or all of these combined. It’s a sellers way to create urgency in a product. In very few cases it might be true. For the vast majority of products, there is no urgency to buy.

 

Implement your own urgency tactics

The first and most basic thing you can set up is creating an expiring deal. This can be done with a banner or image. Essentially, they are both the same just different dimensions used. The deal can last a few months, days, hours or maybe even minutes if you want to ramp up some sales.

 

Suggestions

 

Banners

A banner can be implemented on your header or footer of your website.

Countdown timer 

An expiring time clock is very useful because it creates a visual that is constantly updating and created a big sense of urgency.

Countdown timer clock counter. Flip vector timer template. Display information of minute, hour. Scoreboard info.

Image

A simple image does the trick. You can create a simple graphic in photoshop or even use a template from a google search.

Create urgency with your best-selling products

Pick and choose the products wisely. It might not be the best idea to create urgency with a product that has very low margins. If you are going to implement these tactics make it worth your client’s time and yours as well. This way you can make the expiring deals you are creating.

Now, this isn’t a one size fits all so maybe if your best seller isn’t a high margin product you can still use these tactics on those products. You know your products the best so see what works best for you.

No one wants to miss out on an exclusive deal that won’t last. Creating a sense of urgency for something people are looking for can make people seal the deal. Take advantage of this deal because it’s only going to last within the next hour. If you see this with a time clock you are more likely to buy because it creates a sense that the deal won’t last.

P.S. if you haven’t noticed sometimes you go back to check if the deal is gone but… It’s still there. Sometimes a better offer is implemented, or the time clock is extended. Stay on the lookout. 

 

Why should someone click on your link? Is your headline catchy, is it informative, is there a call to action? The answer should be yes to all of them your headline should play into someone’s emotions and provide some type of value proposition that the reader can walk away with. Today I will describe the top 3 things you need to write headlines that will make people want to read more. 

 

Play the emotion card 

Emotions make people do some crazy things. If you are selling a home people don’t want to hear about 30-year loans, payments, or money problems. You want to focus on family time, investing in the future, making dreams come true. 

It not about a current state of emotion someone is going through. It’s about focusing on how a decision can change a person’s future for the better. 

Here are some examples: 

-Bad credit? No Worries!! A full guide to help you get back on track

-What better way to say I love you than with a dozen roses

– A few simple steps can change the way you feel about dieting

 

 

Focus on your unique selling point 

Why should someone keep reading? Will it help them lose weight, get more customers, or pass a test? Your headline should answer the question. 

– 5 proven ways to help get you to lose weight in just one month

– Selling seemed so hard until you read this

Do you have a solution to a problem? Spell it out in your headline so people can understand how you can help. 

 

 

Clear and simple

Keep it simple. Sometimes we get caught up in trying to make something so elaborate that it loses its purpose. Get straight to the point and make your message clear. If you are trying to sell a car don’t start with something that has nothing to do with a car. 

If it’s informative – How?

if it’s productive? – Why?

If there is a timeframe? -When?

What is it that you do? – What? 

How? Why? When? What? for things to keep in mind when writing headlines 

 

Writing a headline takes time and practice. Knowing what your reader is going through and how you can help solve their problem is the most important issue. If you can help someone save time and be efficient focus your headline on those emotions and that unique selling point. People want answers to their problems. They don’t want to hear about yours so keep your message clear and simple.  

There are so many more things that go into writing an amazing headline. These are 3 important things that should help you get started writing better headlines. 

 

 

Content Writing can provide useful information that answers questions people are searching for. Google’s algorithm is continuously changing and becoming more user-focused. The simple answer is, “Provide content that is helpful and you can rank better.” If this were the case, everyone would be killing it in content writing but… that’s not the case. So how exactly does content writing help your website rank better and get you more leads? 

 

Content writing and SEO 

Your SEO strategy should be incorporated into your content writing. Why? It allows you to focus on the keywords you want to rank for but also provide helpful information to the people looking for your product or service. Content writing shouldn’t be about keyword stuffing your webpages with all your keywords. That won’t help you rank at all. Instead of research questions, people might have and answer them on your webpage, blog post, or article. You will be surprised at how many keywords begin to pop up organically.  
Provide answers to questions people are searching for and get ready to see your website ranking get better. 

Know your audience

Knowing who you are talking to is very important. Is it a high school teen, college grad, or executive board. Adjusting your tone and word choice can make a huge impact on being understood and the way you are perceived. Find out who you are targeting and come up with a writing style that your audience will appreciate and enjoy. 
Address complications at each stage of the buyer decision process
Not everyone going to your website is looking to buy at that moment. Some might be researching a solution to a problem, while others might be comparing solutions. You have to remember that everyone is at a different stage of the decision-making process. You don’t want to sell someone too soon and scare them off. Your content writing strategy should be able to target potential clients at each stage of the buying cycle so that it feels natural and not pushy. 
 

Don’t forget about your existing customers

You are focused on selling, which is great but you can’t forget about your existing members. Create content that is useful to them in navigating your product or service. Invite your members to check out other services you offer that can make their experience even better. Provide valuable and helpful information about future endeavors that they might enjoy. Most importantly engage with your audience and ask how you can improve your product or service. 
Connect with your current audience and let them know you appreciate them!
 

Content writing is much more than just words on a website

If content writing were just words on a website, you could pay a virtual bot to do it. You have to focus on the user and how to help them find what they are looking for. Your content writing strategy should be “strategically helpful.” It should provide relevant and helpful information while also incorporating keywords that are going to help you rank better. 

Content writing can help you grow your business if done correctly. Do your research and understand your buyer, who they are and where they are in the buyer cycle. This way, you can provide personalized content that is useful to them and guide them into becoming a paying customer. 
 
 

 

 

When its all said and done content writing is storytelling and copywriting is sales. No matter how complex you want to make the difference between the two it’s as simple as this. What’s best for your business depends on what you are trying to achieve. Let’s take a look at content writing and copywriting. 

 

 

Content Writing is storytelling

If content writing was a sandwich it would be the meat of the sandwich. It tames your hunger and makes you want more as you enjoy each bite. Content writing can be the bulk of your presence online. It can come in the form of an informative blog post or article or maybe the information presented on your website. Content writing allows you to engage with your customer and allows them to get to know you, what you do, and why they should invest in your service or product. 

Just like when you meet someone new, you have to warm up to someone, get to know them, and build trust. Content writing allows your business to build trust. If done correctly telling your story to your audience will allow you to connect with others and provide value. 

 

Copywriting is sales 

The cherry on top is copywriting. It’s what hooks you to try or buy something. Sales is the name of copywriting. A call to action and persuasion is the main focus when it comes to copywriting. Well written copy should persuade someone to take action and make a purchase.

 

Which is better content writing or copywriting? 

Your business should be applying both content writing and copywriting in your business model. Nobody likes going to a car dealer and getting pushed into buying a vehicle. They talk to you, invite you for some coffee, then they hit you with their sales pitch. Content writing breaks the ice and lets your audience get to know you and becomes the gateway for trust. Copywriting seals the deal and becomes your sales pitch that helps encourage someone to buy. 

 

You want to follow your audience through the buyer process and use a combination of both content writing and copywriting. By doing so, you build trust and don’t make it seem pushy at the beginning when your customer is just starting to get to know you.