Urgency sells and what you think has a time limit most likely doesn’t. Retailers in all industries use this tactic to get you to buy immediately. To be honest it works!! If you see a time limit on a website, you are more inclined to buy because you think there is a limited time to buy before a deal is gone. How can you use this to your advantage? Let’s take a look.
Urgency makes the world go round. Nobody wants to lose out on a deal they think won’t come around. Most of us have visited a website with an expiring deal, timer, limited supplies or all of these combined. It’s a sellers way to create urgency in a product. In very few cases it might be true. For the vast majority of products, there is no urgency to buy.
Implement your own urgency tactics
The first and most basic thing you can set up is creating an expiring deal. This can be done with a banner or image. Essentially, they are both the same just different dimensions used. The deal can last a few months, days, hours or maybe even minutes if you want to ramp up some sales.
A banner can be implemented on your header or footer of your website.
– Countdown timer
An expiring time clock is very useful because it creates a visual that is constantly updating and created a big sense of urgency.
A simple image does the trick. You can create a simple graphic in photoshop or even use a template from a google search.
Create urgency with your best-selling products
Pick and choose the products wisely. It might not be the best idea to create urgency with a product that has very low margins. If you are going to implement these tactics make it worth your client’s time and yours as well. This way you can make the expiring deals you are creating.
Now, this isn’t a one size fits all so maybe if your best seller isn’t a high margin product you can still use these tactics on those products. You know your products the best so see what works best for you.
No one wants to miss out on an exclusive deal that won’t last. Creating a sense of urgency for something people are looking for can make people seal the deal. Take advantage of this deal because it’s only going to last within the next hour. If you see this with a time clock you are more likely to buy because it creates a sense that the deal won’t last.
P.S. if you haven’t noticed sometimes you go back to check if the deal is gone but… It’s still there. Sometimes a better offer is implemented, or the time clock is extended. Stay on the lookout.