Content Writing can provide useful information that answers questions people are searching for. Google’s algorithm is continuously changing and becoming more user-focused. The simple answer is, “Provide content that is helpful and you can rank better.” If this were the case, everyone would be killing it in content writing but… that’s not the case. So how exactly does content writing help your website rank better and get you more leads? 


Content writing and SEO 

Your SEO strategy should be incorporated into your content writing. Why? It allows you to focus on the keywords you want to rank for but also provide helpful information to the people looking for your product or service. Content writing shouldn’t be about keyword stuffing your webpages with all your keywords. That won’t help you rank at all. Instead of research questions, people might have and answer them on your webpage, blog post, or article. You will be surprised at how many keywords begin to pop up organically.  
Provide answers to questions people are searching for and get ready to see your website ranking get better. 

Know your audience

Knowing who you are talking to is very important. Is it a high school teen, college grad, or executive board. Adjusting your tone and word choice can make a huge impact on being understood and the way you are perceived. Find out who you are targeting and come up with a writing style that your audience will appreciate and enjoy. 
Address complications at each stage of the buyer decision process
Not everyone going to your website is looking to buy at that moment. Some might be researching a solution to a problem, while others might be comparing solutions. You have to remember that everyone is at a different stage of the decision-making process. You don’t want to sell someone too soon and scare them off. Your content writing strategy should be able to target potential clients at each stage of the buying cycle so that it feels natural and not pushy. 

Don’t forget about your existing customers

You are focused on selling, which is great but you can’t forget about your existing members. Create content that is useful to them in navigating your product or service. Invite your members to check out other services you offer that can make their experience even better. Provide valuable and helpful information about future endeavors that they might enjoy. Most importantly engage with your audience and ask how you can improve your product or service. 
Connect with your current audience and let them know you appreciate them!

Content writing is much more than just words on a website

If content writing were just words on a website, you could pay a virtual bot to do it. You have to focus on the user and how to help them find what they are looking for. Your content writing strategy should be “strategically helpful.” It should provide relevant and helpful information while also incorporating keywords that are going to help you rank better. 

Content writing can help you grow your business if done correctly. Do your research and understand your buyer, who they are and where they are in the buyer cycle. This way, you can provide personalized content that is useful to them and guide them into becoming a paying customer. 

Why are you still cold calling, when you can generate leads for your business without having to dial random numbers? Yes, we all know cold calling used to be what every company did to generate leads. “Did” as in past tense. We live in a digital world where everyone is looking for information online. The first thing someone does when they have a question is to ask professor Google. Your website content and media such as videos are your most important asset. That is why Content writing is one of the best ways to generate sales leads without cold calling in 2019.

What is content writing?

Content writing is written content for the purpose of getting your end consumer to take an action. That action can be subscribing to your newsletter, contacting you, or getting more information are just a few examples. Content writing can come in the form of your landing page, blog, website, paid ads, and social media posts. The written content in these examples can mean the difference between getting someone to click on a link or going to your competitor.

Answer questions people are looking for

People are always looking for answers online. If you can answer those questions you can get more traffic to your website and get more leads. The best part about this is the fact that this is a qualified lead that is actually looking for what you do or offer. No cold calling involved. Whether you are a landscaper, auto body shop, a software company, restaurant, or any other type of business, fulfilling peoples wants should be your main focus. This not only allows you to convert a sale for whatever that person was looking for, but you can also sell someone on something they didn’t know you offered.

Content writing helps your website rank better

Search engine optimization should be one of your main priorities when it comes to your website. Content writing allows you to create content that is helpful while also increasing the number of helpful keywords on your site. The keywords are the search queries that people are typing into their searches on google which help you rank better.

Not all content writing is equal

Content writing isn’t easy and in most cases, you get what you pay for. Investing in someone who can write for your specific target market, has knowledge of SEO, has copywriting skills, and can deliver a message that is going to convert into sales, is not easy to find.

Content writing the way it should be

If you’re looking for a content writer that has the experience as a marketing specialist and knows how to drive people to take an action, you came to the right spot. Content writing is all about telling a story in a voice that makes sense for the end-user. This story should captivate your audience and make them want more. At the end of the day content writing should make someone take an action. Let me help you write awesome content for your business that can help generate sales leads without having to cold call.

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