What makes you different, unique, and most importantly why should someone pay money for what you have to offer. If you have an ice cream truck and know for a fact that you are the only one who sells delicious chocolate fudge brownie ice cream that should be your main selling point. Your unique selling point is what makes you stand out so why don’t you use it to your advantage?

 

We live in a world where competition can be highly saturated in most industries. Everyone seems to be doing the same thing which is outdoing competitors by cutting prices. While that might work as a short term solution, that won’t build a sustainable business in the long run. 

Make it personal 

As good as a product can be if there is a story behind it more people can relate to it. Maybe you are a single mother or father, you play the guitar, your favorite snack is a pretzel. These interest might seem ordinary but if you can relate to other people and help others understand that you are not so different, it’s a game-changer. People begin to make an emotional purchase because they can identify with a human being and not just a product. 

Don’t just cut prices

As tempting as it can be to undercut your competitor and get a client, it won’t allow you to grow a sustainable business. Your unique selling point can help you beat your competitor especially if they are slashing prices. If you know you offer a premium product because of premium materials, use that to your advantage. Make it known that that is what you’re known for and that’s why you charge more. 

Be social 

Social media is constantly growing. Fewer people are watching traditional media through tv. More and more get their information on through their phones and social channels such as Instagram, Facebook, and Twitter. These channels are perfect for reaching your customers and getting more clients. 

Trends come and go but you shouldn’t

Take advantage of what’s happening now!! Is it super bowl weekend, World cup, tennis, or any other event. Create content around those events and incorporate what you do in that content. Take advantage of what people already talking about and bank in on the millions of viewers. 

When it’s all said and done focus on your unique selling point. I recently went to a local burger joint and the burger was probably one of the best I have had in a while. Nowhere did they promote any burger on their website, social media, or menu. It might seem like the obvious thing to do but sometimes we get caught up in everything else but what we do best. So focus on what you do best and promote it like no other. 

 

Why should someone click on your link? Is your headline catchy, is it informative, is there a call to action? The answer should be yes to all of them your headline should play into someone’s emotions and provide some type of value proposition that the reader can walk away with. Today I will describe the top 3 things you need to write headlines that will make people want to read more. 

 

Play the emotion card 

Emotions make people do some crazy things. If you are selling a home people don’t want to hear about 30-year loans, payments, or money problems. You want to focus on family time, investing in the future, making dreams come true. 

It not about a current state of emotion someone is going through. It’s about focusing on how a decision can change a person’s future for the better. 

Here are some examples: 

-Bad credit? No Worries!! A full guide to help you get back on track

-What better way to say I love you than with a dozen roses

– A few simple steps can change the way you feel about dieting

 

 

Focus on your unique selling point 

Why should someone keep reading? Will it help them lose weight, get more customers, or pass a test? Your headline should answer the question. 

– 5 proven ways to help get you to lose weight in just one month

– Selling seemed so hard until you read this

Do you have a solution to a problem? Spell it out in your headline so people can understand how you can help. 

 

 

Clear and simple

Keep it simple. Sometimes we get caught up in trying to make something so elaborate that it loses its purpose. Get straight to the point and make your message clear. If you are trying to sell a car don’t start with something that has nothing to do with a car. 

If it’s informative – How?

if it’s productive? – Why?

If there is a timeframe? -When?

What is it that you do? – What? 

How? Why? When? What? for things to keep in mind when writing headlines 

 

Writing a headline takes time and practice. Knowing what your reader is going through and how you can help solve their problem is the most important issue. If you can help someone save time and be efficient focus your headline on those emotions and that unique selling point. People want answers to their problems. They don’t want to hear about yours so keep your message clear and simple.  

There are so many more things that go into writing an amazing headline. These are 3 important things that should help you get started writing better headlines. 

 

 

Marketing is not Facebook, Instagram, or Google ads. Marketing as described by the American Marketing Association is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Let’s get into exactly what that means

Marketing channels vs. Marketing

Facebook, Instagram, Google ads, direct mail, etc… These are marketing channels and not marketing. Marketing is the act of targeting a specific persona in order to fulfill a certain need or want that they have. You use mediums such as google ads, direct mail, and social media to achieve your goal. 

Color Psychology  

Marketing is much more than just throwing money into paid ads and just hoping for the best. It is about defining your goals and creating a strategy that can help you achieve those goals. Colors help to set a mood. Red, for example, helps promote passion, excitement, and intensity. While blue can instill trust, security, and wisdom. Color psychology can have a significant impact on how your audience perceives who you are.  Elegance, love, intelligence, honesty, and power are certain traits people can associate with different colors. 

Words are powerful 

A simple change in words can mean the difference between converting a client and creating a lasting relationship. Would you rather buy a gym membership? Or Invest in a healthy future? Words can have a psychological impact on the way your message is received and interpreted.

 

People purchase with emotions

Emotions can make people do things they wouldn’t normally do. Are you sad? Then you should buy some chocolate ice cream to help cheer you up. Graduations, birthdays, and weddings all involve emotions. The better your message helps convey those emotions, the more likely you are to connect with your audience. 

Target audience 

You just created a Facebook ad and spent over $100 dollars in one week but got no results. Does that mean that Facebook ads don’t work? Not exactly. Just throwing money into an ad won’t get you results. Figuring out who your audience is and creating a persona is the first step before getting started with any ad. If you don’t know who you are selling, to then why bother? 

 

Everything done in a marketing plan should have a purpose. The colors, text, and emotions used can all help influence people in a positive and negative way. Defining who you are targeting can open up endless possibilities because that information should allow you to zero in on what your audience likes and dislikes. If you can focus on what they want and deliver a message that they believe in. You are one step closer to achieving a long-lasting relationship. 

 

Content Writing can provide useful information that answers questions people are searching for. Google’s algorithm is continuously changing and becoming more user-focused. The simple answer is, “Provide content that is helpful and you can rank better.” If this were the case, everyone would be killing it in content writing but… that’s not the case. So how exactly does content writing help your website rank better and get you more leads? 

 

Content writing and SEO 

Your SEO strategy should be incorporated into your content writing. Why? It allows you to focus on the keywords you want to rank for but also provide helpful information to the people looking for your product or service. Content writing shouldn’t be about keyword stuffing your webpages with all your keywords. That won’t help you rank at all. Instead of research questions, people might have and answer them on your webpage, blog post, or article. You will be surprised at how many keywords begin to pop up organically.  
Provide answers to questions people are searching for and get ready to see your website ranking get better. 

Know your audience

Knowing who you are talking to is very important. Is it a high school teen, college grad, or executive board. Adjusting your tone and word choice can make a huge impact on being understood and the way you are perceived. Find out who you are targeting and come up with a writing style that your audience will appreciate and enjoy. 
Address complications at each stage of the buyer decision process
Not everyone going to your website is looking to buy at that moment. Some might be researching a solution to a problem, while others might be comparing solutions. You have to remember that everyone is at a different stage of the decision-making process. You don’t want to sell someone too soon and scare them off. Your content writing strategy should be able to target potential clients at each stage of the buying cycle so that it feels natural and not pushy. 
 

Don’t forget about your existing customers

You are focused on selling, which is great but you can’t forget about your existing members. Create content that is useful to them in navigating your product or service. Invite your members to check out other services you offer that can make their experience even better. Provide valuable and helpful information about future endeavors that they might enjoy. Most importantly engage with your audience and ask how you can improve your product or service. 
Connect with your current audience and let them know you appreciate them!
 

Content writing is much more than just words on a website

If content writing were just words on a website, you could pay a virtual bot to do it. You have to focus on the user and how to help them find what they are looking for. Your content writing strategy should be “strategically helpful.” It should provide relevant and helpful information while also incorporating keywords that are going to help you rank better. 

Content writing can help you grow your business if done correctly. Do your research and understand your buyer, who they are and where they are in the buyer cycle. This way, you can provide personalized content that is useful to them and guide them into becoming a paying customer. 
 
 

 

 

When its all said and done content writing is storytelling and copywriting is sales. No matter how complex you want to make the difference between the two it’s as simple as this. What’s best for your business depends on what you are trying to achieve. Let’s take a look at content writing and copywriting. 

 

 

Content Writing is storytelling

If content writing was a sandwich it would be the meat of the sandwich. It tames your hunger and makes you want more as you enjoy each bite. Content writing can be the bulk of your presence online. It can come in the form of an informative blog post or article or maybe the information presented on your website. Content writing allows you to engage with your customer and allows them to get to know you, what you do, and why they should invest in your service or product. 

Just like when you meet someone new, you have to warm up to someone, get to know them, and build trust. Content writing allows your business to build trust. If done correctly telling your story to your audience will allow you to connect with others and provide value. 

 

Copywriting is sales 

The cherry on top is copywriting. It’s what hooks you to try or buy something. Sales is the name of copywriting. A call to action and persuasion is the main focus when it comes to copywriting. Well written copy should persuade someone to take action and make a purchase.

 

Which is better content writing or copywriting? 

Your business should be applying both content writing and copywriting in your business model. Nobody likes going to a car dealer and getting pushed into buying a vehicle. They talk to you, invite you for some coffee, then they hit you with their sales pitch. Content writing breaks the ice and lets your audience get to know you and becomes the gateway for trust. Copywriting seals the deal and becomes your sales pitch that helps encourage someone to buy. 

 

You want to follow your audience through the buyer process and use a combination of both content writing and copywriting. By doing so, you build trust and don’t make it seem pushy at the beginning when your customer is just starting to get to know you.